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URB Bridal & Formal

U R Beautiful (URB) Bridal & Formal is a size-inclusive bridal and formal boutique located in Bethel Park. We are empowering women of all sizes and making them feel beautiful by offering a memorable, judgment-free, body-positive, bridal shopping experience. We specialize in budget-friendly designer wedding dresses in every style, silhouette, and budget for women of all sizes. Every dress in our store can be ordered in Women’s, Plus-Size, Petite (Extra-Petite), Tall (Extra-Tall) at no extra charge for special sizing. Our sample sizes range from 00-36+, and we carry the best selection of Plus-Size wedding dresses in Pittsburgh.

Customize one of our gowns and make it your own; add sleeves, change color, add a detachable train, add sparkle, and many more options all within your budget.

Say “yes to the dress” in one of our private bridal suites with you and your closest family and friends. Let one of our expert bridal stylists help you choose and/or customize the wedding gown of your dreams. URB offers a one-of-a-kind body positive bridal shopping experience. Ask around town why we stand out from other bridal shops in Pittsburgh.

We are two sisters who created URB in 2019 because we were tired of the lack of sizing options in bridal fashion. We wanted to make every bride feel beautiful no matter their size. Our goal was to create a body-positive, joyous, bridal shopping experience for women of all sizes.

In loving memory of our mother, aunt and grandmother, a portion of the proceeds from your bridal gown purchase will be donated to research for women-specific cancers.

You will love your experience at URB Bridal and Formal Boutique, and we can't wait for you to “say yes to the dress” with us!

Come stop by our booth and book an appointment to be entered to win a free wedding dress valued at up to $3,500!